Four keywords for Microsoft wanting to buy Yahoo!, and offering today 31$ per share in a 44.6 billion dollars business :
- scale economics driven by audience critical mass and increased value for advertisers;
- combined engineering talent to accelerate innovation;
- operational efficiencies through elimination of redundant cost;
- ability to innovate in emerging user experiences such as video and mobil;
The war for Internet Propriety is getting cruel in the 80 billion USD advertising market in 2010.
So … Microsoft wants to be double than Google. Microsoft is now the biggest online business holder.
Anyway we can remember 1 February 2008 as the date when Internet Wars started officially.