Romania-Franta, Euro 2008
It is well-known that Romanians are likely to fall in an one-to-one contact on the field.
A Toyota commercial speculates the Romania-France match, Euro 2008 (Monday 19.00 Romanian H)
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Claudiu Gamulescu
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5/06/2008 la ora 21:33
cool!!! i can hardly wait to see “the flying cars”! i’m afraid it will be dangerously funny.
6/06/2008 la ora 23:21
I think that using stereotypes in commercial messages is a controversial issue. “Inhabitants of the host country often have the most peculiar, largely inaccurate, perceptions of one’s own country. …. A positive image cannot be forced nor bought…” (Kunczik)